Consumers urged to buy local this Christmas

BUY LOCAL. The Department of Trade’s Regional Operations Group launches the “Pasa Love” Christmas campaign that entices consumers to buy goods as yuletide gifts for their loved ones in the local market. The program aims to spur the local industry now reeling with the setback caused by the COVID-19 crisis. (Poster from the DTI-7)

The Department of Trade and Industry (DTI), through its Regional Operations Group (ROG), has officially launched its Christmas special project dubbed as ‘Pasa-Love’ on the DTI’s YouTube channel.

Pasa-Love is a video promotional campaign to “buy local” as part of efforts to revive the local economy and show that the pandemic cannot stop Filipinos from celebrating Christmas.

The Christmas tradition of giving has become even more significant and meaningful as local communities are called upon to help entrepreneurs to stay economically afloat by patronizing local products.

“Marami tayong mga kababayan ang nawalan ng hanapbuhay at kabuhayan dahil sa pandemya. Kaya ito rin ang panahon para ipadama sa lahat ang tunay na diwa ng Pasko (Many of our countrymen have lost jobs and livelihood because of the pandemic. So this is the time to make everybody feel the true essence of Christmas),” ROG Undersecretary Blesila Lantayona, who spearheads the holiday campaign, said in a statement on Monday.

Lantayona said the simple act of patronizing locally-made products shows the true meaning of “bayanihan” especially during this economically challenging time.

Pasa-Love features perfect-for-the holiday products, such as gifts and household items and food products from the 16 beautiful regions of the country.

Teaser video of Pasa-Love premiered last Nov. 3 on the DTI YouTube channel ( The series will run until December 18 and regularly rolls out on YouTube at 2 p.m.

The DTI regional office tapped Cebuana digital content creator Jen Barangan, who has become famous on social media for her flight attendant-themed TikTok videos, to share the best Christmas gift ideas made by local micro, small, and medium enterprises in Central Visayas. Barangan’s video aired on Nov. 12.

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