Carrying the theme “Nurturing the NextGen Tourism,” this year’s edition highlights the future of Philippine travel
(MANILA, Philippines, May 12, 2026) — The Philippine Tour Operators Association (PHILTOA) announces the staging of the 37th Philippine Travel Mart (PTM) on September 4 to 6, 2026, at the SMX Convention Center, SM Mall of Asia, Pasay City, Halls A–D.
For this year’s edition, the country’s longest-running travel fair carries the theme “Nurturing the NextGen Tourism,” supported by the campaign “Discover Your Philippines” —a call for Filipinos to explore more domestic destinations.
The three-day event will gather various exhibitors representing tour operators and travel agencies, hotels, resorts, airlines, and transport providers, Local Government Units, and other travel hospitality-related brands and services among many others. The Department of Tourism is giving its full support with all of the agency’s administrative regions (Regions 1-13, including the Cordillera Administrative Region (CAR) and Bangsa Moro Autonomous Region of Muslim Mindanao taking part in the three-day travel fair.
The Philippine Travel Mart (PTM) has long been a go-to destination for Filipinos hunting the best deals on their next trip. Attendees can expect on-site exclusive rates on tour packages, hotel accommodations, flights, and travel essentials. Many exhibitors reserve their steepest discounts for the event floor, making the PTM one of the most cost-effective ways to plan and book travel. Whether mapping out a beach escape, a mountain adventure, or a family vacation, visitors can compare options and lock in deals across the country’s top destinations — all under one roof.
Special live performances, insightful talks and presentations will also be held at the event.
PHILTOA President and 37th PTM Organizing Committee Chair Ma. Lourdes F. Japson says the event reflects the industry’s continued commitment to local tourism: “As we mount the 37th Philippine Travel Mart, we are both proud and hopeful about the role we continue to play in strengthening domestic tourism. This year’s theme reflects our commitment to supporting a more resilient, inclusive, and forward-looking industry — one that creates opportunities not just for businesses, but for communities across the country. At a time when many Filipinos are more mindful of travel costs, we believe that exploring our own destinations remains one of the most meaningful ways to reconnect, recharge, and contribute to the local economy.”
The Philippine Travel Mart (PTM) is anchored on PHILTOA’s NextGen Tourism framework and its four institutional pillars: Sustainability, or promoting responsible and community-based travel; Digitalization, embracing modern tools for discovering and sharing destinations; Inclusivity, ensuring accessible experiences for all travelers; and Health and Wellness, championing travel that restores and enriches well-being.
Tickets go on sale online in July 2026 via philtoa.com . Regular admission is priced at PhP 120.00 with discounts available for senior citizens and persons with disabilities.
For inquiries, visit their website philtoa.com or follow @PTMofficial on Facebook, Instagram, and TikTok.
