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The Season That Brings Us Home

  • September 9, 2026
  • Roger Oriel
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Binalonan North Central School, now serving as a museum preserving local memories and heritage.

Christmas, memory and
the enduring pull of home.

The places we come from never truly leave us.

There is something quietly remarkable about the way Filipinos welcome Christmas. While much of the world is still enjoying the final days of summer, the Philippines is already embracing the season. Unofficially, September marks the beginning of Christmas, when the first parols appear, familiar holiday songs fill the air, and families begin looking forward to gatherings with the people who matter most.

To some, it may seem unusually early. To us, it feels perfectly natural. Christmas has never been just another date on the calendar. It is a season that reminds us of who we are.

The Philippines is known around the world for celebrating the longest Christmas season, but this distinction is about far more than festive decorations or holiday music. It reflects a culture that treasures family, finds joy in togetherness, and holds tightly to traditions that continue to unite generations of Filipinos, whether they live in the islands or thousands of miles away.

As you turn these pages, we invite you to look beyond the celebration itself. Discover the stories behind our cherished customs, revisit the places that make the holidays in the Philippines unlike anywhere else in the world, and appreciate the traditions and experiences that continue to shape our identity. These are the things that remind us that being Filipino is not simply about where we were born. It is about the values we carry with us, the memories we preserve, and the connections we continue to nurture wherever life leads.

Christmas also offers something we could all use a little more of: perspective.

It encourages us to pause amid our busy lives and appreciate the blessings that often go unnoticed. Gratitude is not reserved for life’s biggest milestones. Sometimes it is found in a shared meal, a phone call from a loved one overseas, the laughter of family gathered around a table, or the comforting familiarity of a place we have known since childhood.

That last thought carries special meaning for me with this issue.


BINALONAN, PANGASINAN

I was born in Binalonan, Pangasinan, and graduated from Binalonan North Central School in 1968. Today, the very place where I once studied has taken on a new purpose as a museum preserving the memories, stories, and heritage of our community.

There is something deeply moving about seeing a place that helped shape your childhood become a place dedicated to preserving the past for generations to come. The classrooms, grounds, and familiar surroundings are more than landmarks in my personal history. They are part of the foundation of who I became and a reminder of the community that helped shape me.

The photograph we share in this issue are therefore especially meaningful to me. They bring different chapters of my life together: childhood, education, community, and the history of the hometown I continue to hold dear. Looking at them reminds me that the places we come from never truly leave us. They remain with us in our memories, our values, and the stories we pass on.

I hope this photograph encourage others, particularly fellow Binalonians, to revisit their own memories and take pride in the history we share. I also hope they inspire readers to visit the museum for themselves. Walk through a place where generations once learned, discover the stories it now preserves, and experience a piece of Binalonan’s heritage that deserves to be remembered and shared.

As we welcome another holiday season, may this issue inspire you to embrace what makes us uniquely Filipino with renewed pride. Share our stories. Revisit the places that shaped you. Keep meaningful traditions alive and pass them on to the next generation.

And wherever you may be reading this, may you carry with you the warmth, generosity, resilience, gratitude, and optimism that have long defined our people.

Happy holidays!

Roger Oriel

Roger Oriel is the Chief Executive Officer and Publisher of the Asian Journal Media Group.

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