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The Global Business, Investment, & Travel Briefing for the Global Filipino Community

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  • Publisher's Note

Welcome to an Endless Summer

  • March 19, 2026
  • Roger Oriel
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There’s a particular kind of light that exists only in the Philippines during summer. It’s the way morning sun filters through capiz windows in your lola’s ancestral home. It’s the golden hour glow that sets Boracay’s white sand ablaze just before sunset. It’s the dappled shade beneath mango trees heavy with fruit, where you’d spend lazy afternoons as a child, dreaming of everything and nothing at all.

This is the light that calls us home.

For this issue, we’ve embraced what we’re calling our Endless Philippine Summer. Not just the season itself, though heaven knows our islands wear it beautifully from March through May, but the entire philosophy of sunshine living that defines the Filipino spirit. It’s that warmth that radiates from our people, that hospitality that makes strangers feel like family, that joy that persists even when circumstances suggest otherwise.

The Philippines isn’t just competing to be another tropical destination on someone’s bucket list. We are the gold standard for what warm-weather paradise should feel like. Our 7,641 islands offer everything from the Chocolate Hills of Bohol to the Underground River in Palawan, from the surf breaks of Siargao to the Rice Terraces of Ifugao that cascade like green waterfalls down mountainsides. But more than the postcards and Instagram opportunities, our islands offer something irreplaceable: the feeling of belonging.

In this issue, we’ve gathered stories that capture the soul of Filipino summer. We also explore what makes the Philippines a world-class destination beyond the obvious. Yes, our waters are impossibly blue and our sunsets are the kind that make you believe in something bigger than yourself. But it’s the taho vendor’s morning call, the sound of karaoke drifting from a neighbor’s terrace, the way everyone becomes family during a town fiesta. It’s these moments, unrehearsed and authentic, that no five-star resort anywhere else can manufacture.

This summer, whether you’re planning your annual balikbayan trip or dreaming of one from abroad, I want to challenge you to see our homeland through fresh eyes. Visit that province your parents came from but you’ve never explored. Learn to freedive in Anilao. Take the long route through rice paddies instead of the highway. Eat at the carinderia that’s been serving the same perfect sinigang for three generations. Dance at a beach bonfire with people whose names you’ll never remember but whose laughter you’ll never forget.

For those already living in the Philippines, don’t take this endless summer for granted. We complain about the heat, yes, but there are millions of Filipinos shivering through foreign winters who would trade places in a heartbeat. Our summer isn’t just a season. It’s our birthright, our inheritance, our gift to the world.

The pages ahead are filled with the colors, flavors, and stories of our islands at their most vibrant. They’re an invitation and a reminder that no matter how far we wander, the Philippine summer is always waiting. The question is: will you answer its call?

The light is perfect. The water is warm. Your people are here.

Roger Oriel

Roger Oriel is the Chief Executive Officer and Publisher of the Asian Journal Media Group.

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