Be Ready To Get Wired This weekend

Last August 8, MAFBEX WIRED kicked off its first series through a webinar session under MAFBEX Talks entitled “E-commerce and Digital Marketing for the Food and Beverage Industry”. An overwhelming participation from different sectors made the session an insightful exchange of industry best practices and discovery of new digital platforms which can help the businesses address the challenges brought about by our current health situation.

Adding to the exciting line-up of the MAFBEX WIRED are 3 video series, namely: MAFBEX Basics, MAFBEX Mixed and MAFBEX Cooks, which will surely capture the attention of the foodies, the aspiring chefs and baristas alike. Everyone should expect contents which are both engaging and informative at the same time.

Launching on August 14, MAFBEX Basics will bring the coffee shop experience at home with Allegro Beverages as they feature coffee & tea concoctions you can enjoy for the weekend.

MAFBEX Mixed will have its first episode on August 15 with Cedric Mendoza, Head Bartender of Grain Bar at the Four Seasons Hotel straight from Sydney, Australia. He will show us how to make a cocktail drink featuring easy to find ingredients you can do at home.

MAFBEX Cooks will begin on August 16 featuring Conrad Manila’s Executive Chef, Daniel Patterson as he prepares a 5 star quality dish for everyone to learn and enjoy at home.

As people spend more time at home, MAFBEX WIRED wants to give viewers a chance to unlock new skills through the help of MAFBEX Basics, MAFBEX Cooks and MAFBEX Mixed. With the continuous growing trend in information consumption through digital platforms, MAFBEX WIRED  believes that it is the right time to connect the industry experts and the next generation of F&B practitioners through an accessible online medium; in this case, social media.

MAFBEX WIRED is supported by: Filipino International Franchise Association, Halal International Chamber of Commerce and Industries of the Philippines, Inc., Philippine Calamansi Association, Inc., Hotel & Restaurant Association of the Philippines, Islamic Da’wah Council of the Philippines, Inc. B&L Worldwide Marketing Corporation, Icetech Trading, Shapes and Sizes, RR Tomas Enterprises and Most Reliable Metal Industries Corp., Agrea Philippines, Slow Food Youth Network and FoodShap.

MAFBEX WIRED is organized by Worldbex Services International.

For more MAFBEX WIRED updates and information, follow Manila Foods and Beverages Expo [MAFBEX] on Facebook or visit


2020 marks the introduction of MAFBEX WIRED, an online initiative which aims to give support and connect the players in the food and beverage industry. MAFBEX WIRED will introduce a spin-off from the familiar MAFBEX activities to the online community while keeping its core and reputation which has been built over the years. With solid support from associations, trusted professionals and F&B industry experts, MAFBEX WIRED can still equip exhibitors and businesses in the industry with relevant information and potentially garner new operational skills which can help them address certain business challenges they face.

MAFBEX WIRED will also give opportunity for brands to effectively drive engagement from the community through alternative promotional tactics presented in this month long campaign. This can be in-form of brand participation and exposure through our planned digital content.


Worldbex Services International (WSI) is the premiere exhibition and events management company in the Philippines, producing internationally acclaimed exhibition shows. Founded in 1996, WSI started with the advocacy to showcase Philippine industry excellence and the vision of placing the Philippines on the world map of trade and exhibition shows – starting with the pioneering, Philippine World Building and Construction Exposition (WORLDBEX).

In its more than twenty-five years of experience, WSI has produced countless trademark exhibitions that have become annual spectacles that ignite the passions of both exhibitors and exhibition goers, here and abroad. WSI’s trademark shows include Philippine World Building and Construction Exposition (WORLDBEX), Manila International Auto Show (MIAS),Manila Foods and Beverages Exposition (MAFBEX), Philippine Building and Construction Exposition (PHILBEX), Cebu Auto Show, (CAS), Cebu Food and Beverage Exposition (CEFBEX), World of Safety and Security Expo (WOSAS), World of Consumer Electronics Expo (WOCEE), Travel and Leisure Expo (TLEX), Iloilo Foods and Beverages Expo (IFBEX) and World Bazaar Festival (WBF).

For more info, contact: Jet Sario, Marketing Manager at

Balikbayan Media Center
Balikbayan Media Center

Balikbayan Magazine's Media Center serves an audience in 60 countries and 101 cities throughout the World to ignite, drive, and fuel the economic development, progression, and modernisation of the Philippines. Our Media Center curates only the most critical, vital, useful, entertaining, and sometimes amusing information released from both the public and private sector. Our editorial team strongly believes that a well-rounded and well-informed society is a thriving society.

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