Travelers looking to stretch their budgets amid rising and unpredictable travel costs can now lock in the year’s best deals as the Hotel Sales and Marketing Association (HSMA) launches its Summer Online Sale (SOS) from April 24 to May 24, 2026.
Previously held in September, HSMA has moved the sale earlier to give Filipinos a smarter way to plan ahead—offering up to 70% off on hotel stays, dining, and vacation packages exclusive to the event and not available on other booking platforms.
A proven industry driver since 2020, SOS has generated over P 138M in sales and attracted strong nationwide participation, with more than 25,000 vouchers sold. This year, the refreshed Summer Online Sale aims to reignite interest by giving travelers more time—and more reason—to book early. “With prices expected to fluctuate due to global economic pressures, this is the best time to secure travel at significantly lower rates,” said HSMA President Loleth So. “These are exclusive deals you simply won’t find anywhere else.”
A total of 69 hotels and resorts nationwide are offering curated packages for all types of travelers—from city staycations to beach getaways for the period April 24 until May 24, 2026.
Renowned brands participating in the SOS from popular beach destinations Boracay and Iloilo are the Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Crimson Resort and Spa, Movenpick Resort and Spa, Discovery Boracay, Fairways and Bluewater, Four Points by Sheraton Boracay, Belmont Hotel Iloilo, and Richmond Hotel Iloilo.
Those planning to visit the Queen City of the South may browse offers from Marco Polo Plaza Cebu, Bluewater Sumilon Beach Resort, Bluewater Maribago, Mercure Mactan Cebu, Savoy Hotel Mactan, Quest Hotel & Conference Center Cebu, Waterfront Cebu City Hotel & Casino, J Park Island, Crimson Resort and Spa Mactan, and Bai Hotel Cebu.
Equally popular destinations Palawan, Davao and Bohol will showcase packages from Acacia Hotel Davao, Discovery Samal, Discovery Coron, Bluewater Panglao Beach Resort, H Resort Bohol -The Coral Cliff, The Lime Resort Bohol and The Bellevue Resort.
Featured resorts located in North and South Luzon are Sol Y Viento Pansol, Pico Sands Hotel, Acuatico Beach Resort & Hotel, The Bayleaf Cavite, Twin Lakes Hotel Tagaytay, Acuaverde Beach Resort and Hotel, Quest Hotel Tagaytay, Anya Resort Tagaytay, Taal Vista Hotel, Timberland Highlands Resort, and Quest Plus Conference Clark.
City hotels offer great value by mixing the relaxation of a weekend escape without the hassle of leaving the city. The participating hotels in Pasig City and Quezon City are Discovery Suites, Richmonde Hotel Ortigas, The Linden Suites, Luxent Hotel, Citadines Roces Quezon City, Eastwood Richmonde, Ace Hotels & Suites, Park Inn by Radisson, North EDSA, and Grand Hyatt Manila.
A mix of notable international chains and Filipino hospitality brands from Manila, Makati and Bonifacio Global City (BGC) are also taking part with special rates from The Alpha Suites, Dusit Thani Manila, Ascott Makati, Citadines Benavidez Makati, Bayview Park Hotel, Hotel Lucky Chinatown, The Bayleaf Intramuros, The Manila Hotel, Diamond Hotel Manila, and Lyf Malate Manila.
Why book during SOS?
- Up to 70% off on rooms and packages
- Exclusive rates not offered on other travel sites
- Advance booking advantage amid price uncertainty
- Flexible options for future travel
As travel demand continues to rise, HSMA’s Summer Online Sale gives travelers a rare window to book early, save more, and travel smarter.
All offers are available through the official HSMA platform www.hsma.org.ph/sos beginning April 24 and will remain online until May 24, 2026. Visitors to the site may look for the Summer Online Sale tab and search vacation and hotel/resort options per destination.
Per DTI Fair Trade Permit No. FTEB-255019 Series of 2026.
About HSMA Philippines
The Hotel Sales and Marketing Association (HSMA) is the premier organization of hotel sales and marketing leaders in the Philippines. Its members comprise heads of sales and marketing executives of accredited hospitality properties located in Luzon, Visayas and Mindanao. Currently HSMA has over 150 members nationwide.
