MANILA, Philippines – Hotel Sogo and local skincare brand Hikari Skin Essentials have teamed up to promote simple and affordable self-care, rest, and wellness. Their new campaign, “Glow More & Stay More,” was officially launched during a press conference held at Eurotel North EDSA.
Under this partnership, Hikari will provide Ultra White Kojic Soap to Hotel Sogo. The hotel will give these soaps for free to guests during selected events, promotions, and corporate social responsibility activities. In return, Hikari will have billboard ads displayed in important Hotel Sogo branches in Metro Manila and other busy areas.
Sue Geminiano, Marketing Head of Hotel Sogo, said, “We want our guests to enjoy more than just a comfortable stay. With this partnership, we remind them to value good rest because it improves their well-being and supports healthy skin.”
Ralph Lim, CEO of Hikari Skin Essentials, added, “We are happy to work with Hotel Sogo to inspire Filipinos to appreciate how rest and simple skincare routine makes our skin healthy.”
Michael Almazan, President of Hikari, said, “This partnership shows how two local brands can work together to bring value, comfort, and care to more Filipinos.”
The press conference was attended by company leaders, media representatives, and online content creators. Attendees saw previews of upcoming giveaways, co-branded materials, and future joint projects focused on wellness and community care.
Starting soon, guests at selected Hotel Sogo branches can receive free Hikari Ultra White Kojic Soap during special promotions.
The “Glow More & Stay More” campaign reminds everyone that self-care does not have to be expensive. Sometimes, a simple moment of rest and a little pampering is enough to make a difference.
