FAME+ fashion brands join Indonesian online expo

Photo from DTI-CITEM

Philippine fashion brands housed on FAME+ are part of the inaFashion Smesco Online Expo set 21-30 April 2021.

Agsam Fashion Fern, Aranaz, Beatriz, Filip + Inna, Joanique, Ken Samudio, Maco Custodio, Mele + Marie, Vesti, and Zacarias 1925 fly both the Philippine and FAME+ banners in the Indonesia-based trade fair, offering their nature-inspired brand of chic to the textile, textile-product, and footwear industries.

Carrying the theme “Fashioned from Nature,” the 10 brands offer export-ready and contemporary pieces ranging from apparel to accessories that take inspiration from the varied flora and fauna of the Philippines.

“Virtual events, such as this online fair, offer a valuable opportunity to promote world-class Filipino products to the Indonesian market. While the pandemic limited offline interactions, online trade fairs allow us to sustain our promotion efforts and target the new breed of tech-savvy Indonesian consumers,” said Jeremiah Reyes, Commercial Attaché at the Philippine Trade and Investment Center (PTIC) in Jakarta.

Filip + Inna. Photo from DTI-CITEM.

The Center for International Trade Expositions and Missions (CITEM), in partnership with PTIC-Jakarta, is leading the country’s first participation in the Indonesian online expo dedicated to fashion.

All 10 participating brands are exhibitors at FAME+, the digital trade and community platform launched by CITEM late last year to respond to the increasingly digital demands of trade.

Among other things, the digital trade platform improves the searchability and discoverability of its over 200 exhibitors from the home, fashion, and lifestyle (HFL) sectors to buyers and design enthusiasts across the globe.

Vesti. Photo from DTI-CITEM.

“We’re very excited to be taking an active part in the digital facilitation of trade,” CITEM Executive Director Pauline Suaco-Juan noted. “Before the pandemic, CITEM has already been in the process of digitalizing the ways in which we promote our exports, and we are also glad that it’s paying dividends for our stakeholders.”

Suaco-Juan added that FAME+ delves further into the stories behind the brands and businesses that carry the legacy of Philippine design through Touchpoint, the platform’s digital trade publication.

Learn more about the techniques and sensibilities that make each Philippine fashion piece. Register as a visitor at https://tradefair.inaproduct.com/ and visit the FAME+ virtual booth at inaFashion 2021.

Balikbayan Media Center
Balikbayan Media Center

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