Japan’s MOS Burger on aggressive expansion plan in Philippines

The MOS Burger pop-up store at Robinsons Galleria. The Japanese burger chain recently held a successful two-day pop-up store event to give customers first dibs on its two best-selling items: the MOS Cheeseburger and the Yakiniku Rice Burger. MOS Burger will open several branches in the Philippines in the coming months, the first of which will be in Robinsons Galleria this February 2020.
The MOS Cheeseburger, one of the Japanese burger chain’s best-selling items. It was one of two MOS Burger classics that were made available via a two-day pop-up store event at Robinsons Galleria, where it will open its first Philippine branch in February.

MOS Burger is slated to open several stores in the Philippines, the first of which will be at the second level of Robinsons Galleria in Ortigas this February.

“Our first branch here in Robinsons Galleria will be followed by the opening of other branches in the major malls and commercial districts in Metro Manila. We thank the Robinsons Galleria Management for being the first establishment to welcome MOS Burger in the Philippines. We have other branches opening soon in other Robinsons Malls. We are happy to be a part of the dining scene here in the Philippines,” said Masahide Araki, president of MOS Burger Philippines, during the brand’s launch.

MOS Burger held a pre-opening launch at Robinsons Galleria last January 15, 2020 that was attended by its top Philippine and Japanese executives led by (from 2nd to 4th from left) Masahide Araki, President, MOS Burger Philippines; Hiroshi Tateishi, Vice President, MOS Burger Philippines; and Hubert Young, Chief Executive Officer, MOS Burger Philippines. They were joined by (from left) Tet Bachmann, Marketing Manager, Univesalalliance Coffee Concepts; Takayuki Mizuno, General Manager, MOS Burger Philippines; Ken Hosokawa, Product Innovation Head, MOS Burger Philippines; Maria Gemma Galanida, Architecture & Design Project Manager, Ajino Chimni Co., Inc.; Takuma Naito, MOS Japan Representative; and Hiroyuki Hondo, MOS Japan Representative. MOS Burger is slated to open its first branch in the Philippines this February 2020. More store openings will be held in the following months.

MOS Burger Philippines was formed in 2019 to oversee the local operations of MOS Burger and the soon-to-be-launched MOS Café. The company is a joint venture agreement between MOS Food Services Inc. of Japan and Tokyo Coffee Holdings of entrepreneur Hubert Young.

MOS Burger’s Yakiniku Rice Burger is one of its top-selling items in different countries. Founded in Tokyo in 1972, MOS Burger currently has more than 300 branches outside of Japan. It will open its first branch in the Philippines this February 2020 at Robinsons Galleria.

MOS Burger’s aggressive expansion plan in the Philippines will see the opening of several restaurants in Metro Manila this year alone. Apart from the one in Robinsons Galleria, MOS Burger stores will be opened in SM Megamall, Robinsons Magnolia, O Square Greenhills, and Robinsons Place Manila.

“We have heard that Filipinos are big burger lovers, and we are offering only the best for you,” said Araki, who attended the branch launch along with MOS Burger Philippines vice president Tateishi Hiroshi and Young.

“Mr. Young has told us that he had long wanted to bring MOS Burger to Manila since he first tasted our burgers back in Japan in the 1990s,” Araki added.

MOS Burger has captured the taste of customers worldwide for its hamburger and other food items that are made with the best-quality ingredients. Among the must-try selections on its menu are its signature MOS Cheese Burger and Yakiniku Rice Burger.

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