Tel Aviv, Israel — The Philippines participated for the fifth time in the International Mediterranean Tourism Market (IMTM) held at the Tel Aviv Convention Center from 11 to 12 February 2020. Six Philippine tour operators, Turkish Airlines, and Maman Aviation joined the Department of Tourism delegation headed by London-based Tourism Attaché Gerard Panga in promoting Philippine tourism in Israel.
“Israeli tourist arrivals to the Philippines continue to surge in the last five years with around 22,000 Israelis visiting the county in 2019. We are very optimistic that the numbers will rise further as Israelis look for best tropical destinations in the Far East,” said Philippine Ambassador to Israel Neal Imperial. “We do have the best beaches in the world and the most hospitable people,” he added.
“Israel is a promising tourism market for the Philippines. The Philippines has a lot to offer the adventurous spirit of Israelis. Our seas are haven for divers and challenge to surfers, while our white, pink, brown and black sand beaches are sanctuary for those looking for the perfect relaxation. We are also offering new destinations with picturesque landscapes and colorful festivities at value-for-money rates. Truly, there is much to discover about the Philippines,” said Tourism Attaché Panga on the new attractions in the Philippines.
This year the Philippines impressed the crowd of tourist industry players with the festive performance of the London-based Lahing Kayumanggi Dance Company and the powerful voice of Ms. Neneth Lyons, an X-Factor UK semi-finalist.
On 11 February 2020, the Philippine Department of Tourism also hosted a Business-to-Business (B2B) Reception for Philippine and Israeli Tour operators. The event was attended by 20 Israeli tour operators looking to expand their Philippine tour packages.