Presidential Communications Operations Office rolls out legacy campaign highlighting the real faces of change

(Photo by PIA-NCR)

Manila — The government’s successful delivery of game-changing reforms to realize its promise of a comfortable life for all, was highlighted during the launch of the Duterte Legacy Campaign at the Philippine International Convention Center (PICC) on January 17, 2020.

“Leadership, indeed, draws its strength from the people. Through progressive timelines, we have witnessed how the people have continuously supported and accepted the leadership and guidance of Mayor-President Rodrigo Roa Duterte,” Presidential Communications Operations Office (PCOO) Secretary Martin Andanar said during his speech.

“He presents his words with great resolve and confidence, sometimes with good humor, but all the time with the compassion of a father to our nation,” he added.

Spearheaded by the PCOO, the Duterte Legacy is a communications campaign that emphasizes how the lives of various Filipinos were impacted by the Duterte administration’s programs and projects.

Secretary Andanar thanked the beneficiaries from various regions who delivered their testimonies on government programs, as well as partner agencies for their participation in the event.

“Through the Duterte Legacy Campaign, we are grateful and privileged to showcase through print and digital media, the honest summaries of successes and sacrifices of public servants in order to achieve our national goal of development,” he said.

The campaign centers on the accomplishments of the three key pillars of the President’s legacy, which are peace and order, infrastructure development, and poverty alleviation.

During the launch, the PCOO chief unveiled new projects under the Duterte Legacy Campaign, such as the magazine, podcast, and documentary.

They will feature the various perspective of beneficiaries on certain programs, that will serve to inform and educate Filipinos about the policies implemented.

During the launch, a photo exhibit of the government’s key achievements was featured including, presentations of Cabinet secretaries of their respective department’s projects and accomplishments supported by heartwarming stories of beneficiaries sharing how these various government programs and projects have impacted and changed their lives for the better. (PIA-NCR)

“I take pride in that our Communications and Operations Office chronicles for publication and dissemination, the real magnitude of the three fruitful years that have passed. These accomplishments are indicative of a continuing legacy that shall persist in the next nine hundred days,” he said.

“For this great cause, a documentary series is being created; we also have published a magazine, podcasts, information caravan to raise awareness among Filipinos, and town-hall engagements for reciprocal interaction with the masses,” he added.

The campaign also features the Duterte Legacy Caravan, a series of dialogues between the government and local communities across the country. It will feature a film showing program on the Duterte Legacy documentary, and a one-stop-shop for social services.

The PCOO will also conduct a local and international Truth Caravan, to promote priority policy messages, and counter disinformation about the Philippine government.

Moreover, Executive Secretary Salvador Medialdea said that the real change Filipinos have yearned for so long is now happening.

“We have made significant strides and accomplished pioneering milestones as a nation during the first half of the Duterte administration,” he added.

Cabinet members who presented during the event were Department of Education (DepEd) Secretary Leonor M. Briones; Department of Public Works and Highways (DPWH) Secretary Mark A. Villar; Department of Health (DOH) Secretary Francisco T. Duque III; National Security Adviser Secretary Hermogenes C. Esperon Jr.; Department of Environment and Natural Resources (DENR) Undersecretary Benny D. Antiporda; Commission on Higher Education (CHED) Chairperson Prospero E. De Vera III, DPA; Presidential Task Force on Media Security (PTFoMS) Executive Director, Undersecretary Joel Sy Egco; Overseas Workers Welfare Administration (OWWA) Deputy Administrator Josefino I. Torres; Freedom of Information-Project Management Office (FOI-PMO) Program Director, Assistant Secretary Michel Kristian R. Ablan; Office of the Presidential Adviser on the Peace Process (OPPAP) Assistant Secretary Wilben M. Mayor; and Philippine Drug Enforcement Agency (PDEA) Director Derrick Arnold C. Carreon.

Meanwhile, Cabinet Secretary Karlo Nograles delivered the closing remarks, saying that the government will continue to work harder so that more poor Filipinos are lifted out of poverty in the remaining two and a half years of President Duterte’s term.

“His legacy will be defined in terms of how much better peoples’ lives have become and how much government services are supporting the people to ensure that they will never be poor again,” Cabinet Secretary Nograles said.

“What he will leave to the next generation and to the next leadership is the gift of answered prayers and fulfilled hopes – providing the people what truly matters to them – reform programs and policies and trust and confidence in the capacity and ability of their government to make their lives better, safer and healthier,” he added.

Balikbayan Media Center

Balikbayan Magazine's Media Center serves an audience in 60 countries and 101 cities throughout the World to ignite, drive, and fuel the economic development, progression, and modernisation of the Philippines. Our Media Center curates only the most critical, vital, useful, entertaining, and sometimes amusing information released from both the public and private sector. Our editorial team strongly believes that a well-rounded and well-informed society is a thriving society.

Spotlighting the growth, development, and progression of the Philippines since 2009. Balikbayan Magazine is a publication of the Asian Journal Media Group.

Copyright © 2009-2023 Asian Journal Media Group.
All Rights Reserved.