Go Lokal! In Tokyo: Showcasing Philippine “Born”Creations

Go Lokal! Team leader DTI Assistant Secretary. Rosvi Gaetos (center), PTIC Tokyo Commercial Counsellor Ma. Bernardita A. Mathay (left) and Go Lokal! Program Manager Leah P. Ocampo (far right) pose with executives and merchandisers of Nohara Holdings, managers and operators of the Good Design Store in Kitte, Marunouchi.

Also known as the Department of Trade and Industry’s (DTI) flagship program for MSMEs with select Retail Partners, Go Lokal! is a marketing platform provided for free to the country’s MSMEs for market incubation and brand testing and realized through the Go Lokal! Concept Store at DTI located at the Trade and Industry Building, Makati City.

With its success in the domestic market, Go Lokal! Philippines will bring to Japan an exciting range of lifestyle products from twenty-seven (27) Philippine social enterprises.

From accent furniture, home décor to high end fashion accessories, Go Lokal! Philippines will showcase original creations “born” in the Philippines, all designed to blend the traditional beauty of Philippine materials with the modern functionality of Japanese design sensibility.

Each Philippine product reflects a devotion to integrating natural elements into a modern setting with focus on loose, uneven forms and traditional natural materials: glass, metal, wood, coconut coir, shells, pearls and water hyacinth among others. The products are novel, yet authentic, cool and modern, synonymous with quality and social responsibility, allowing the Japanese to discover a New Philippines through a variety of textures, patterns, astonishing materials and good design.

Introducing a new perspective to Philippine products are two Product Specialists commissioned from opposite sides of the world to create a collective that intermingles Philippine culture with the Japanese’ love for simplicity and the West’s fascination with color and textures.

In collaboration with the Philippine Trade and Investment Center Tokyo (PTIC-Tokyo), Japan Institute of Design Promotion (JDP) and Nohara Holdings, there will be a series of promotional activities of Go Lokal! to be undertaken for the month of November 2018 in the following exhibit venues, namely:

A. Good Design Marunouchi
November 08 – 18, 2018
新国際 ビル 1F 3丁目-4-1
Marunouchi, Chiyoda, Tokyo 100-0005, Japan

B. Good Design Store by Nohara
@Kitte Department Store
November 07-20, 2018
Japan, 〒100-7003 Tokyo, Chiyoda, Marunouchi
2 Chome−7−2 KITTE丸の内 3F

Good Design Marunouchi

These events will be an opportunity to promote the Go Lokal! brand in the Japanese market as a collective of carefully curated Philippine products under a Concept Store which will facilitate their entry into the Japanese retail market.


For more information on Go Lokal!, visit the stores at:

Philippine Trade and Investment Center-Tokyo (PTIC)
1st Floor Mita 43 MT Building, Mita
Minato-ku, Tokyo 108-0073, Japan
[email protected] / +81 3-6453-9502

Go Lokal! Concept Store @ DTI
Trade and Industry Building
361 Sen. Gil Puyat Avenue, Makati City
[email protected] / +63 2-751-3223

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