Asian Journal Publications’ marketing development director Jesus Noel Godinez represented Roger Oriel, the publisher of Asian Journal Publications, Inc. and Balikbayan Magazine, during the pioneering ceremonial signing of LOVEPH last June 9 at Savea City Bay Manila.
“As storytellers and advocates for Filipino communities worldwide, we recognize the vital role of innovation in shaping the feature of tourism,” said Godinez who read the publisher’s message.
He continued: “As media partners, we are proud to collaborate with LOVEPH and its partners in promoting a more connected, accessible, and globally competitive tourism industry. May this partnership serve as the foundation of a meaningful and enduring relationship that contributes to continued growth, sustainability, and global competitiveness of Philippine tourism.”
Officers of the Positive Exposure Philippines, Inc. (PEPI), a premier integrated marketing, communications and tourism consulting agency that specializes in digital transformation, strategic branding and end-to-end tourism development planning, were in full support led by its chairman Victor Lee, CEO Marinel Barquin Lee and Managing Director Victor Roy Santiago.
The said ceremonial signing marked an important milestone in the strengthening of the private-public partnership for the development of Phase 2 of Philippine Tourism Digitalization under the LOVEPH Initiative led by the Department of Tourism, represented by Assistant Secretary Sharlene Zabala-Batin, Product Development Director Paulo Benito S. Tugbang and National Capital Region Assistant Regional Director Ivannovich Agote.
The initiative is aimed at advancing tourism digitalization, expanding merchant participation and enhancing visitor access to Philippine Tourism products, services, and destination experiences.
Other partners in the ceremonial signing were the ITATOA (Independent Travel Agencies and Tour Operators Association), WETAP (Wellness Tourism Association of the Philippines), Savea, Prestige, NAITAS (National Association of Independent Travel Agencies),
PAEC (Philippine Amusement and Entertainment Corporation), and GSM (Green and Smart Mobility).
