Filipino products now available at 60 Woolies supermarkets in Australia

DTI Photo

Sydney, Australia — The Department of Trade and Industry (DTI) through the Philippine Trade and Investment Centre (PTIC) in Sydney said Filipino products are now available in more mainstream retail stores in Australia.

From Filipino sauces and mixes to vinegar, soy sauce, salty snacks, biscuits, rice noodles and other pinoy favorites, giant retailer Woolworths is ramping up the number of store locations where Filipino products can be found in its international food section in response to a growing multicultural population and increasingly adventurous Australian mainstream consumers.

From only a dozen stores in 2019, the distribution has now expanded to 60 stores across Australia, with more stores to be added within the next three to five years as more Filipinos and Australians seek out Filipino products to enjoy.

DTI Photo

Alma Argayoso, the Philippines’ trade representative to Australia said DTI aims to grow the market and make Filipino products more available not only to Filipinos but also to Australian buyers.

“The Filipino mom-and-pop shops will remain as they have unique offerings, style and culture catering to the Filipino community, but if we are aiming to target the majority of Australians, we have to be in the mainstream stores,” Argayoso added.

The demand for Filipino products increased during the pandemic when lockdown measures were imposed as stuck-at-home Filipino-Australians have turned into cooking more adventurous dishes and trying out new recipes, according to DHN Import/Export Trading, the company that has pioneered stocking Filipino staple pantry goods in Woolworths.

DTI Photo

“We predict that the demand for Filipino products will continue to increase even beyond the pandemic. There is an increasing awareness now about Filipino cuisine and the availability of products and ingredients in the mainstream supermarkets will further drive demand,” Bob Harris, the marketing consultant for DHN Trading, said in a recent interview.

“Making the products available in mainstream shelves also offer unique opportunities and practical convenience for Filipino families where both adults work and for shift workers as Woolworths stores are open seven days a week from 7:00 a.m to 10:00 p.m or 12 midnight depending on the area,” Harris added.

Aside from traditional pinoy favorites, other Philippine-made products, either branded or toll-packed in the Philippines such as canned tropical fruit, fruit juices, banana chips, virgin coconut oil, coconut water, coconut flour and other coconut products are also available in the mainstream aisles of Woolworths. These products are more widely distributed in over 900 Woolworths stores in Australia.

Woolworths Stores with Filipino product range

New South Wales/ ACT

  1. Eastern Creek SM
  2. Eagle Vale
  3. Marayong
  4. Cabramatta
  5. St Clair
  6. Mt Druitt
  7. Singleton
  8. Plumpton
  9. Ingleburn
  10. Town Hall
  11. Rockdale
  12. The Ponds
  13. Conder
  14. Blacktown
  15. Cecil Hills
  16. Prospect
  17. Glenwood
  18. Glenmore Park
  19. Canberra Airport
  20. Norwest – Circa Shopping Center
  21. Emerton
  22. Prestons
  23. St Marys
  24. Kogarah
  25. Miranda
  26. Jordan Springs

Queensland

  1. Kippa-Rings
  2. Bracken Ridge
  3. Mt Isa (QRK)
  4. Inala
  5. Earlville (QRK)
  6. Chermside Central
  7. Taigum
  8. Aspley
  9. Calamvale

Victoria

  1. The Avenue
  2. Tarneit Gardens
  3. Williams Landing
  4. Hampton Park
  5. Moonee Ponds
  6. Deer Park
  7. St Albans
  8. Caroline Springs

Western Australia

  1. Thornlie Square
  2. Banksia Grove
  3. Kalgoorlie
  4. Cannington
  5. Maddington
  6. Spearwood
  7. Newman
  8. Wellard
  9. Karratha City

South Australia/Northern Territory

  1. Alice Springs
  2. Casuarina
  3. Katherine
  4. Darwin City
  5. Broken Hill
  6. Nightcliff
  7. Northgate
  8. Karama


Stay updated with news and information from the Department of Trade and Industry by visiting their website at dti.gov.ph.

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