The Department of Tourism (DOT) on December 15 (Thursday) officially launched an incentive program to entice Filipinos to take an active role in the promotion of Philippine tourist destinations.
“We envision the Bisita, Be My Guest Program as the Filipinos’ way of showing their love for the country as we invite visitors to our homes, show them the beauty of our landscapes and beaches, our culture and heritage, and let them experience world-class Filipino hospitality,” she added.
“All of them [OFWs] are so eager to help our country and to help our President succeed. I mean that’s the common denominator. Saan man kami pumunta, our OFWs are saying, “Ano maitutulong namin?” “Paano kami makakatulong?” And so this [Bisita, Be My Guest] program gives them a vehicle to do just that,” said Secretary Ople.
Through a pre-recorded message, First Lady of the Philippines Louise “Liza” Araneta Marcos lauded the launching of the BBMG program.
“I trust that this program will create a wide avenue for the development of our tourism industries, while it seeks to provide excellent travel packages to foreign and domestic visitors. May your concerted efforts in this regard promote the beauty of our country’s destinations and sustain the progress of our local communities in various regions,” enthused the Vice President.
Positive trajectory for PH tourism
Through the BBMG campaign, the DOT aims to reintroduce the Philippines to the world amid life-changing impacts of the COVID-19 pandemic.
“Now as travel restrictions have eased, we look forward to inviting our foreign friends and guests to visit our country and to offer a wide range of culturally rich experiences along with all types of outdoor recreational activities on water and on land,” Frasco said.