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A Filipino performer with her banga accessories at the Philippine pavilion. (Madrid PE photo)

Madrid — More than 255,000 potential tourists witnessed the Filipino culture and tourism highlights during the 40th edition of the Feria Internacional de Turismo (FITUR) on 22-26 January 2020 at IFEMA in Madrid.

Tinikling and other cultural dances, kundiman renditions, flair bartending featuring Don Papa Rum by Filipino champion bartender Dennis Barela Adiuba effortlessly lived up to the “It’s more fun in the Philippines” slogan, while Filipino dishes served to booth visitors provided a sampling of the legendary Filipino hospitality.

Filipino champion bartender Dennis Barela Adiuba skillfully displays his bartending talent during the Philippine promotional event in El Corte Ingles Callao. (Madrid PE photo)

The Philippine delegation was headed by Philippine Consul General to Madrid Adrian Cruz, with London-based Department of Tourism (DOT) Tourism Attaché Gerardo Panga and DOT’s Office of Product & Marketing Development Head Glen Agustin.

The Philippine delegation at Feria Internacional de Turismo (FITUR) 2020 on 22-26 January 2020 at IFEMA, Madrid. (Madrid PE photo)

Consul General Cruz welcomed the delegation and thanked the DOT for sustaining its continuous presence in FITUR and for the vibrant presentations that were rendered for the duration of the tourism fair.

Spain is currently one of the Philippines’ best performing and key source markets in Europe. In 2018, Spanish travelers to the Philippines reached 44,130 (19.42 percent increase). As of October 2019, outbound travel from Spain totalled 39,663 (11 percent increase). The Philippines is the best performing country in terms of growth rate for Spanish travel to Southeast Asia.

Building high promotional ad for the Philippine event at the El Corte Inglés in Plaza Callao, where the most number of tourists in Madrid pass by. (Madrid PE photo)
Department of Tourism´s new logo of Es Más Divertido en Filipinas (It´s More Fun in the Philippines) appears in the promotional ad of Viajes El Corte Ingles in its El Corte Inglés Plaza Callao billboard at the center of Madrid. (Madrid PE photo)

On the weekend of 25-26 January 2020, the DOT also organized a consumer presentation at El Corte Ingles’ Callao, arguably the retail giant’s most prominent and visited branch. Philippine tourism banners were prominently displayed on LED screens on the store’s facade, visible to visitors passing by Madrid’s busiest streets.

Now on its 40th year, FITUR remains the biggest travel and tourism fair in Spain with a combined 165 countries and 11,000 tour operators participating annually. Over 250,000 people visit the fair each year, and is a highly-anticipated event by both professionals and consumers.


For more information, visit  https://www.madripe.dfa.gov.ph,
https://www.philembassymadrid.com  or https://www.facebook.com/PHinSpain.

Balikbayan Media Center
Balikbayan Media Center

Balikbayan Magazine's Media Center serves an audience in 60 countries and 101 cities throughout the World to ignite, drive, and fuel the economic development, progression, and modernisation of the Philippines. Our Media Center curates only the most critical, vital, useful, entertaining, and sometimes amusing information released from both the public and private sector. Our editorial team strongly believes that a well-rounded and well-informed society is a thriving society.

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