BeauCon Manila 2025 once again made history as it marked its third successful year, shining the spotlight on the incredible talent, creativity, and passion of the Filipino beauty community. Held last October 11–12, 2025, at Megatrade Hall 2, SM Megamall, the event gathered thousands of beauty and wellness consumers, local brands, and industry leaders in a grand celebration of artistry, authenticity, and Filipino pride.
Founded by Liz Tan, Jhomel Tiu, and John Louie Kiocho, BeauCon Manila is recognized as the first and original beauty convention in the Philippines. What began as a bold vision to give Filipino brands and consumers a platform to connect has grown into a movement that continues to uplift the local beauty and wellness industry. This year’s event proved once again that BeauCon Manila is more than a convention — it’s a community that celebrates what it means to be proudly Filipino in the world of beauty.
The two-day event showcased a diverse lineup of local and international exhibitors, meet-and-greets with brand endorsers, inspiring talks, and interactive experiences. One of the highlights was the exhibitors’ generosity — by simply liking their pages or engaging at their booths, visitors could receive sample freebies and discover new products firsthand. Whether you were a simple consumer, a curious visitor, or a loyal supporter of beauty, wellness and lifestyle brands, BeauCon Manila welcomed everyone with warmth and excitement.
Attendees shared heartfelt feedback about the event’s genuine and empowering atmosphere. Many expressed that BeauCon Manila felt authentic, inspiring, and proudly local — a space that truly represents the spirit of Filipino creativity and community.
As BeauCon Manila 2025 closes another successful chapter, it stands tall as the trendsetter of new conventions in the Philippines — continuing to lead the way for a beauty movement that is inclusive, innovative, and proudly Filipino.
Stay tuned for BeauCon Manila 2026 — where the celebration of Filipino beauty, creativity, and pride continues to shine even brighter!
