CITEM brings in FAME+ exhibitors for first-ever virtual AIFFS

CITEM brings in 10 Philippine brands in support of the first-ever ASEAN International Furniture & Furnishings Show VX 2021 (AIFFS VX) led by the Chamber of Furniture Industries of the Philippines (CFIP).

In support of staging this year’s first-ever ASEAN International Furniture & Furnishings Show VX 2021 (AIFFS VX) led by the Chamber of Furniture Industries of the Philippines (CFIP), the Center for International Trade Expositions and Missions (CITEM) will bring in 10 Philippine brands for the fully digital edition of AIFFS.

Representing the best of Philippine craftsmanship in the home and lifestyle sectors at AIFFS are FAME+ exhibitors Acento Colleccions, E. Murio, Enpekei International, Goltrio, Junk Not, La Galuche, Mejore, Obra Cebuana, Prizmic & Brill, and Stonesets International. Each brand has shown its commitment to paying homage to Philippine culture through their designs.

The 10 brands–Acento Colleccions, E. Murio, Enpekei International, Goltrio, Junk Not, La Galuche, Mejore, Obra Cebuana, Prizmic & Brill, and Stonesets International–are also housed in FAME+ (fameplus.com)

Launched in October 2020, FAME+ is CITEM’s response to the evolving and rapidly digitizing demands of trade and export. The digital trade platform improves the searchability and discoverability of its over 200 exhibitors from the home, fashion, and lifestyle (HFL) sectors to buyers and design enthusiasts across the globe.

Through its digital magazine Touchpoint, FAME+ tells the story of Philippine design excellence as reflected in the materials, techniques, traditions, and people that make these export products.

CITEM Executive Director Pauline Suaco-Juan shares that the export-promotion arm of the DTI is looking forward to sharing the story of Philippine design excellence at AIFFS.

“A keen emphasis on technique, particularly material manipulation, and design sensibilities rooted in our proud heritage are just some of the Philippine-design signatures you can expect to see at AIFFS,” CITEM Executive Director Pauline Suaco-Juan said. “We’re looking forward to sharing the story of our great artisanal tradition with our ASEAN neighbors and with buyers and design aficionados all over the world,” she added.

Organized by the ASEAN Furniture Industries Council (AFIC), the AIFFS will be hosted by the Chamber of Furniture Industries of the Philippines, Inc. (CFIP) and will be participated in by seven ASEAN countries: the Philippines, Indonesia, Laos, Malaysia, Singapore, Thailand, and Vietnam.

The 10 FAME+ exhibitors, through their designs, pay homage to the rich heritage of the Philippines.

Visitors can interact with exhibitors on the AIFSS VX online platform from 9-12 March, and can still view exhibitor catalogues from 13-18 March 2021. Visitors and buyers may log on to www.aiffsvx.com to register.

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