DOT turns food tourism to high heat with 2021 KAIN NA!

(Center) Tourism Secretary Berna Romulo-Puyat officially opened the KAIN NA! 2021 festivities at Ayala MarQuee Mall in Angeles City. She was joined by (from Left to Right) OIC-Regional Director Jovita A. Ganongan, DOT-CAR; Carolina D. Uy, DOT Region III; Ms. Marites T. Castro, Chief, DOT Region IV-A; Assistant Secretary Verna C. Buensuceso, DOT- Product and Market Development; Ms. Charmaine N. Bauzon, Area Head – North and Head of Ancillary Business, Ayala Malls, and Ms. Peachy G. Atendido, General Manager, MarQuee Mall. I DOT Photo

Angeles City, Pampanga – The Department of Tourism (DOT) has heated up its efforts to stir the local food tourism scene with the 2021 edition of the KAIN NA! Food and Travel Festival in partnership with Ayala Malls.

DOT Photo

“Each year, the Kain Na Food and Travel Festival continues to evolve in response to the needs of our valued tourism stakeholders,” Tourism Secretary Berna Romulo-Puyat said during the opening ceremony.

KAIN NA! with the theme “Food Tourism Reboot” continued to serve its signature line-up of digital events, including the Global PROSPECTives in Food and Gastronomy Tourism, Food Tourism Exchange, and Food Tourism 101 from June 10 to 13, while on-ground festivities were held at Ayala MarQuee Mall in Angeles City from June 11 to 13.

Puyat said 20 physical booths were put up for the festival, each promoting products and services of food and farm tourism stakeholders across the country, in cooperation with different DOT regional offices and the Department of Agriculture (DA).

Secretary Puyat tours the KAIN NA! booths promoting products and services of food and farm tourism stakeholders across the country, in cooperation with different DOT regional offices and the Department of Agriculture (DA). I DOT Photo

Among the participating booths from Central Luzon are: Aleli’s Pastries; Apag Marangle/Cusina Manuela; Tollhouse; Sasmuan Local Products; Wil-Fel’s delicacies; Farmers Joy; Yamang Bukid Healthy Products; Grann Garden Shop; RV De Dios Food Manufacturing; Kaka Association Incorporation; My Lola Nor’s Meryendahan; and Florida-Lubao Organic Farmers Association.

Puyat added that this leg of KAIN NA! proved to be special with the unveiling of culinary tours, food trips, and excursion packages developed by members of the Philippine Tour Operators Association Inc. (PHILTOA) and the food tourism consortium.

“With the help of the PHILTOA Food Tourism Consortium, let’s see what real places, stories, food and people we can find as they offer slow food travel experiences amidst the picturesque mountains of Benguet and the culture and history-laden lowlands of Ilocos, La Union, Pampanga and Bulacan,” Puyat remarked.

Secretary Puyat takes a bite of Bulacan’s “Chicharon.” Made from fried pork belly or pork rinds, these delicious cracklings have taken many forms in Philippine cuisine and is a popular “kutkutin” among Filipinos. I DOT Photo

Earlier this year, the DOT led food tourism validation caravans that enabled representatives of PHILTOA to visit the Cordillera Administrative Region (CAR), Ilocos Region, and Central Luzon to experience new culinary activities and tourist attractions that they can incorporate in their tour packages. The packages include day tours, overnight stays, and 3-day/2-night promos to culinary tourism destinations like Pampanga, Bulacan, CALABARZON, Baguio, Subic, Benguet, Mountain Province, La Union, Ilocos Norte, and Ilocos Sur.

Meanwhile, the TED talks-inspired Food Tourism 101 featured learning sessions to help viewers maximize their online presence through Viber and Instagram. New culinary business models like cloud kitchens were likewise introduced through the sessions.

The online store of KAIN NA! featuring various iconic food items and local delicacies, continues to be accessible at www.kainnastore.com. Online shoppers are treated to hundreds of food products from coffee, tea, and chocolate specialty stores, Ayala partner merchants, slow food and food trip merchants from Luzon, Visayas, and Mindanao.

Balikbayan Media Center

Balikbayan Magazine's Media Center serves an audience in 60 countries and 101 cities throughout the World to ignite, drive, and fuel the economic development, progression, and modernisation of the Philippines. Our Media Center curates only the most critical, vital, useful, entertaining, and sometimes amusing information released from both the public and private sector. Our editorial team strongly believes that a well-rounded and well-informed society is a thriving society.

No Comments Yet

Leave a Reply

Your email address will not be published.

Spotlighting the growth, development, and progression of the Philippines since 2009. Balikbayan Magazine is a publication of the Asian Journal Media Group.

Copyright © 2009-2021 Asian Journal Media Group. All Rights Reserved.